WORLD LEADER IN FISHING ELCTRONICS SINCE 1957
Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 -- The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
Since the introduction of the first High Definition System (HDS) Multifunction Display in 2008, Lowrance has launched a staggering number of new products and features that truly redefine marine electronics. Extremely easy to use, yet packed with the features anglers the world over know and love, Lowrance continues to set the bar for the best recreational fishing technology.